America is a corporatized society defined by our culture of consumerism. One of the groups most targeted by corporations is children and youth. TV, movies, radio, video games, toys, books, and fast food are all directed specifically at consumers under 18. By marketing directly to kids, advertisers have produced a "kinderculture." The first edition of Kinderculture: The Corporate Construction of Childhood created a discourse that exposed the lack of understanding, education, and contextualization in this new children's culture. This new edition adds discussions on the icons that shape the values and.
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